"Good PR grows brands and builds reputation" More
We believe PR is about one thing – growing your business. Of course we do this by portraying your products/services in positive ways and minimising poor publicity. But, and it’s an important ‘but’, the bottom line is ... the bottom line.
We do this by taking a strategic approach to PR (lots of us have marketing experience). We don’t think PR should be ‘fluffy’ – it needs to be grounded. (wherever possible), in Brand Truths. So for example, our work for Champagne Lanson was focussed on a brand differentiator, and has helped the brand achieve massive consumer and trade cut-through. The results were Lanson Rose Label becoming Britain’s best-selling rose champagne.
A sparkling example of good PR (if you’ll excuse the pun).